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Book Review: Who’s Got Your Back by Keith Ferrazzi

Networking and relationship-building is the theme of “Who’s Got Your Back” by Keith Ferrazzi.  Ferrazzi is a networking expert and co-author of the earlier “Never Eat Alone”.  I am a big networking proponent but with “Never Eat Alone” even I found Ferrazzi’s strategies a bit intense.  With “Who’s Got Your Back” Ferrazzi dials down the tone and makes the subject more inviting.  There are solid tips, though not much new.

One thing I absolutely loved:  late in the book, he recommends that managers get 2 pieces of feedback:  1) what is one thing I am doing that I should stop doing; and 2) what is one thing I am not doing that I should start doing?  That is golden advice and applicable well beyond management relationships to goals in general.  If you are stuck, posing those 2 questions might provide a fresh insight.

Another great aspect of the book are the accompanying resources.  Ferrazzi offers goal-setting sheets and other handouts that enable you to start your own support network.  This prompted a friend of mine to create her own Greenlight group (Greenlight is the name of Ferrazzi’s consulting company), and I have participated in her group to very positive results.  So, if this book helps you to extend yourself, meet new people and deepen existing relationships, it is well worth the time to read.

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One Response

  1. Colleen Newvine Tebeau says:

    Part of what I loved about Who’s Got Your Back is the general theme that it’s easier to succeed when you have people looking out for you, whether that’s business advisers who are more expert than you or personal friends who can tell you if you’re drifting to an unhealthy place.

    I think networking books are often about how you can meet more people to accomplish more things while this one felt to me more about how to go deeper with a much smaller, more intimate group.

    Thanks for sharing!

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