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Dan and Chip Heath’s Kill The Slogans Idea Good For Jobseekers Too


In Dan and Chip Heath’s latest column for Fast Company they espouse the benefit of speaking in plain English and not trying to do something too clever a la the slogan variety.  I wholeheartedly agree; this advice relates to the jobseeker as well.

Many candidates worry that their resume isn’t catchy, that their interview doesn’t include the buzzwords, that their pitch isn’t memorable.  However the best candidates are clear and concise, not catchy.  Buzzwords often come across as superficial.  The most memorable pitches are authentic and easy to understand.

Jobseekers should say what they mean in plain English.  Recruiters don’t have a lot of time to decode double entendres and jargon.  Recruiters also have heard a lot, so what strikes you as witty and original may be stale and cliche.   Kill the slogan is a good idea not just for marketers but for jobseekers too.

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