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Book recommendation: Peter Bieler’s “This Business Has Legs”

This is a fun book about the business behind the ThighMaster (yes, the Suzanne Somers-pitched infomercial product).  It is breezy and entertaining to read, but also provides an interesting overview of the infomercial industry.  I was inspired by this firsthand account of someone noticing a market (infomercials were new in the 90’s when this was written), taking the idea and running with it.  I loved how Peter came from film school and the entertainment industry.  Yet another example of how art and business mix!  I heard about this gem of a book from another good mind-stretching book, Tim Ferriss’ “4-Hour Workweek”.

If you like reading these real-life business stories, you will also like Rebecca Mathias’ “Mothers’ Work” (about the people behind Pea in the Pod, Maternity Works and really the creation of the maternity business fashion line) and Fred DeLuca’s “Start Small, Finish Big” (about the Subway sandwich franchise).

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